Our Mission

Your ability to concentrate fluctuates. But that doesn’t change the effort that your goals demand.

That's why our mission is to help ambitious people embrace the moment and accomplish more.

We’re committed to creating products that help achievers boost their productivity and creativity.

Our Story

VYU was started by 5 busy entrepreneurs looking for a better way to fight distractions and get more done.

With more people working with their minds instead of their hands, and social media reducing attention spans to gold-fish levels— the inability to focus is an epidemic.

Like most people, our founders, Dylan Glines, Connor Fyfe, Mike Terry, Rob Hoffman and Tyler Fyfe were finding that their days would often slip away from them.

After reading Deep Work by Cal Newport, our founders realized that 90% of their results came from being present on the work that matters.

Neuroscience tells us that focus is the result of three key hormones being released in the brain:

  1. Epinephrine to increase alertness
  2. Acetylcholine to direct attention
  3. Dopamine to create rewards that are necessary for ongoing focus

This led our founders to seek out leading scientists to create a formula that uses adaptogens, nootropics and functional mushrooms to help people concentrate in minutes.

After 2 years of development, our first product TUNE IN was created to help ambitious people that are strapped for time focus fast.

Your time is unraveling, minute by minute. Are you ready to make the most of the days you have left?

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