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Our Mission

Your ability to concentrate fluctuates. But that doesn’t change the effort that your goals demand.

That's why our mission is to help ambitious people embrace the moment and accomplish more.

We’re committed to creating products that help achievers boost their productivity and creativity.

Our Story

In 2021, at age 28, I was diagnosed with ADHD.

Struggling to focus was fueling missed deadlines, second-rate work, and the growing anxiety that my future was at risk.

So I did what the doctor prescribed and took the meds. 

The amphetamines did help me get things done— but they also gave me side effects like heart palpitations that just weren’t worth it. 

So I started doing some research into good alternatives. 

It turned out they didn’t exist.

Heavily caffeinated drinks made me jittery. 

Sketchy supplements gave me headaches. 

10-step morning routines were impossible to maintain. 

So I decided I’d just make something new. 

Some friends and I all pitched in some money and hired a PHD in natural medicine, and a team of pharmacists and scientists to help us spend the summer creating a caffeine-free concentration drink. 

What we thought would be three months turned into two years of research and iteration. 

It’s no easy task to find the right balance of adaptogens, nootropics, and vitamins to create sustained energy, deep focus, and increased cognition. 

4,174 hours of Research & Development later we created Tune-In, the world's first mental performance drink. 

Now we’re sharing it with you. 

In a world overflowing with distractions, Tune-In helps you defeat procrastination and focus on things that matter. 

It sure works for me.

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