VYU was started by 5 busy entrepreneurs looking for a better way to fight distractions and get more done.
With more people working with their minds instead of their hands, and social media reducing attention spans to gold-fish levels— the inability to focus is an epidemic.
Like most people, our founders, Dylan Glines, Connor Fyfe, Mike Terry, Rob Hoffman and Tyler Fyfe were finding that their days would often slip away from them.
After reading Deep Work by Cal Newport, our founders realized that 90% of their results came from being present on the work that matters.
Neuroscience tells us that focus is the result of three key hormones being released in the brain:
- Epinephrine to increase alertness
- Acetylcholine to direct attention
- Dopamine to create rewards that are necessary for ongoing focus
This led our founders to seek out leading scientists to create a formula that uses adaptogens, nootropics and functional mushrooms to help people concentrate in minutes.
After 2 years of development, our first product TUNE IN was created to help ambitious people that are strapped for time focus fast.
Your time is unraveling, minute by minute. Are you ready to make the most of the days you have left?